SEAT News
Project
To inform every employee working within the SEAT UK dealer network, be they a dealer principal or car valeter, about the company in an entertaining and informative way.
Strategy
Good Evans & Co created SEAT News – a bi-monthly newsletter that is distributed within the SEAT UK dealer network. Designed for the dealers about the dealers, it highlights successful initiatives and innovative ways of increasing sales, spotlights personal excellence and supports the official correspondence by turning important memos into easy-to-read stories. Good Evans & Co co-ordinates all photography, researches and writes the stories, and does all of the pre- and post-production of the newsletter, with the approved copies delivered to SEAT UK for internal distribution.
Results
SEAT News has developed into an eagerly awaited publication which has become an integral part of dealer network communications. The first one was published in September 2001, and by popular demand the format has remained largely unchanged. Containing approx. 4,000 words per issue, over 120,000 words have so far been written in 30 issues – and counting!
Nota Bene
Good Evans & Co has designed, written and produced sponsorship brochures and presentation packs for a variety of sportsmen and women and can design and issue totally unique and personalised ezines for the sporting and retail sector.
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